The Four Steps to the Epiphany: Successful Strategies for by Steven Gary Blank

By Steven Gary Blank

The basic e-book for an individual bringing a product to industry, writing a marketing strategy, advertising and marketing plan or revenues plan. step by step technique of tips on how to effectively set up revenues, advertising and marketing and company improvement for a brand new product or corporation. The booklet deals perception into what makes a few startups profitable and leaves others promoting off their furnishings. full of concrete examples, the ebook will depart you with new abilities to prepare revenues, advertising and marketing and what you are promoting for fulfillment.

Show description

Read or Download The Four Steps to the Epiphany: Successful Strategies for Products that Win PDF

Similar entrepreneurship books

Family Business , Third Edition

Kin enterprise offers the following new release of relatives enterprise proprietors with the data and abilities wanted for the profitable administration and management of the relatives company. the writer, Ernesto Poza, makes use of either textual content and circumstances to discover a various set of kin businesses, studying the interrelationships among the proprietors, the kin, and the administration staff.

The Paradox of Knowledge-Intensive Entrepreneurship in Low-Tech Industries: Evidence from Case Studies of the German Textile Industry

This publication provides the 1st multidimensional research of KIE within the context of low-tech industries and provides insights in paradox stipulations and particular mechanisms, utilizing the instance of the German cloth undefined. hence, the writer solves conceptual inconsistencies and develops another framework bearing on systemic ideas of sectoral innovation structures and KIE in addition to to the idea that of institutional marketers.

Chinese Global Production Networks in ASEAN (Understanding China)

This quantity examines the position of chinese language companies and industries in Asian construction networks.  via featuring diversified case stories of the Asian zone, the members illustrate how China effectively exports the chinese language enterprise version, in accordance with chinese language ethics, social networks and construction integration.

Growing Pains: Building Sustainably Successful Organizations

An insightful and sensible toolkit for handling organizational development starting to be Pains is the definitive advisor to the existence cycle of a firm, and the optimization thoughts that make the association improved. no matter if development is quick, gradual, or no longer taking place in any respect, this ebook presents a bunch of good instruments and suggestions for placing every little thing so as.

Extra info for The Four Steps to the Epiphany: Successful Strategies for Products that Win

Sample text

This step is placed after Customer Validation to move heavy marketing spending after the point where a startup acquires its first customers, thus allowing the company to control its cash burn rate and protect its most precious asset. The process of Customer Creation varies with the type of startup. As I noted in Chapter 1, startups are not all alike. Some startups are entering existing markets well defined by their competitors, some are creating new markets where no product or company exists, and some are attempting a hybrid of the first two, resegmenting existing market either as a low-cost entrant or by creating a new niche.

Sales responds, "How come the product is missing all the features you promised would be in this release? " One of the goals of a formal Customer Development process is to ensure the focus on the product and the focus on the customer remain in concert without rancor and with a modicum of surprise. Chapter 2: The Path to Epiphany | 27 A few examples of synchronization points are: • In each of the steps—Customer Discovery, Customer Validation, Customer Creation and Company Building—the Product Development and Customer Development teams meet in a series of formal "synchronization" meetings.

While the Customer Development group is engaged in customer-centric activities outside the building, the Product Development group is focused on the product-centric activities taking place internally. At first glance, it might seem there isn't much connection between the two. This is a mistake. For a startup to succeed, Product and Customer Development must remain synchronized and operate in concert. However, the ways the two groups interact in a startup are 180 degrees from how they would interact in a large company.

Download PDF sample

Rated 4.06 of 5 – based on 27 votes